Social Media Fundamentals.

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Comhlámh is running a course on social media on Thursday 30th July as a part of our Training Links programme for Code of Good Practice Signatory Organisations. Are you interested in joining it? You should be. Read on!

Over half of Irish adults now use social networks like Facebook and Twitter on a regular basis, and for a growing number social media is a primary source of news and information. Yet, many organisations still struggle to use these tools to reach and mobilise their target audiences. This full-day workshop will equip you with the skills and knowledge to effectively engage with your stakeholders and communities. Participants will go away with a list of practical steps to implement after the workshop. Suitable for sceptics and enthusiasts alike!

The following topics will be covered:

  • The social paradigm: understanding social media
  • The networked NGO
  • Understanding social networks
  • Facebook fundamentals
  • Twitter fundamentals
  • Best of the rest: LinkedIn, Pinterest, and Social Messaging
  • Social media strategy
  • Safeguards, policies and guidelines
  • Social networks & fundraising
  • Social networks & volunteering
  • Working with images
  • Social media advertising
  • Managing multiple profiles
  • Analytics



Meet your trainer.

Gert Ackermann is Communications Officer at The Wheel, a national network of 1,250 nonprofit organisations. He studied Political Science and Journalism before cutting his teeth in broadcasting, corporate communications and publishing. Gert has advised dozens of nonprofit organisations across Ireland on digital marketing and communications. He is also Editor of Be the Change, the magazine for Ireland’s nonprofit sector.


What others say about Gert’s training:


“This was by far one of the best pieces of training I have attended from the point of view of relevance to what I needed, meeting my expectations, and knowledge and expertise of the facilitator/trainer. It was extremely informative and practical in its approach and left me feeling I could adapt many of the suggestions and ideas being put forward. Gert was excellent.”

N. Mulligan, Dublin AIDS Alliance

I really enjoyed the session, it was very informative and covered a lot of information. What I learned will be very beneficial in my day to day work.”

C. Dunne, Fighting Blindness

“Gert is an excellent communicator and presenter. The session was very informative, and so engaging,I don’t think anyone checked their watch during the 3hr session!”

M. O’Sullivan, Youthwork Ireland Cork

Really useful course. Gert’s style was engaging and interactive. Group size was just right, not too big. The information, tips and advice provided were really practical. Gert’s experience working in the media shone through and this insight was particularly useful for the training. …got some best practice tips and ‘insider’ advice from Gert. Many thanks!”



D. Ryan, Irish Family Planning Association




If you are interested in signing up to the course, then please contact

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